Podtrac say downloads held steady for a second consecutive week last week. But among the publishers and shows it measures, downloads were still up a significant 55% versus the corresponding period last year.
As has been the case several times this summer, the Health & Fitness category was the week’s big winner. It tied with Society & Culture for the best week-to-week increase in downloads – they were up seven percent – but it also had the strongest growth year-over-year with a 166% increase in downloads.
Which other genres were up versus last year? All of them. Gains were also recorded for Comedy (+91%), True Crime (+72%), Sports (+61%), History (+57%), Society & Culture (+53%), Business (+47%), News (+38%), Science (+27%), and Arts (+8%).
Podtrac earlier reported that the average top 20 publishers had a three percent month-over-month decrease in their US unique monthly audience last month. But compared to