How To Identify The Most Suitable Keywords For Your Healthcare Website
The best way to convert leads to customers through your website is the use of the right healthcare SEO keywords which have a high conversion rate of 14.6 percent and thus can’t be compared to the 1.7 percent conversion rate that printed and email ads bring along. One study found out that 98% of income earners earning at least $41600 annually use the internet while another study shows that 91% of internet users use search engines. Your decision to research and use the correct healthcare SEO keywords will be justified considering that in 2012, 44 percent of patients who used the internet to find hospitals booked an appointment. In 2013, the number of patients had gone up to 77 percent and here’s the way to go when you are seeking the right healthcare SEO keywords for your healthcare website.
The first and also important step will involve compiling a list of the search terms which you can expect the target customers to use. You need to recruit staff and task them to come up with search terms as you aim at compiling a list of search terms that your audience can use when seeking solution to their problems. Ensure that the keywords you select are relevant to your business and customers as well. You will be targeting people from the locality, and there is a possibility that your audience will add the name of your city or country in their search terms. Individuals visiting your website need to know if this clinic offers a given service or whether the pharmacy is open even on the weekends.
It is essential that after compilation of the keywords one verifies them to make sure that the keywords are the most profitable and also find out the keywords that they may have left out. Such a step also gives you an insight of the keyword competition against advertisers. To research the topic, one has to use credible SEO resources, and a keyword ranking tool will be helpful. With these tools you can plan out the keywords based on the wants of the prospective customers.
The research helps you determine the competition that you face by getting an insight of the sites using similar keywords. It is also important to ensure that you use keywords relevant to services that you offer. When researching keywords, focus on terms which have buyer intent and also high search volumes. Another important point is that you should include local keywords while you will have to use superlatives when applying the keywords in your website. When blending the keywords to your website, do not use too many keywords on the same page as you may attract penalties.